North Country Savings Bank
Powerful Pride Beyond Banking
Powerful Pride Beyond Banking
How we helped a regional bank create emotion about its location
The work
- The Challenge
North Country Savings Bank is growing in both current and new markets. To support its growth, it asked us to find a creative way to make potential customers aware of its mortgage and checking/savings account products, and why banking with NCSB is the best option.
- The Solution
The North Country is filled with prideful, hardworking people who are dedicated to making a life for themselves and their families. We created a series of TV spots and social videos that spoke to the hearts of these individuals, because we knew that banking local means NCSB understands its customers.
- The Results
A tug-at-the-heart-strings series that shows grit, determination and the pride of real North Country residents, customers and families. Fresh content and updated design for the loans/mortgages and checking/savings web pages carried the campaign into an engaging context for customers.
Real customers, not stock
The spots were cast and shot in the North Country with the bank’s own customers and neighbours, because a regional bank’s advantage is that it actually knows the people it lends to.
The same campaign carried through to redesigned loans and checking pages, so the promise held all the way to the application.
Assets delivered
- TV spots
- Social video
- Web page content and design
- Campaign photography
