BFGoodrich
Off-Roading with BFGoodrich
Off-Roading with BFGoodrich
How we helped take customers for a virtual joyride
The work
- The Challenge
To help take customers for a virtual joyride.
- The Solution
We developed a holistic plan for strategic content development and distribution to create standout interactive features that had the flexibility both to engage onsite audiences and live on through other mediums like social media.
- The Results
We created a series of Virtual Reality videos that take consumers out in the wild (without going anywhere!), to experience the proven traction and toughness of BFG off-road tires.
Built for the trail, shot on it
The shoot put cameras where the tyres were — on the trail, under the arch and inside the garage — so the footage carried the proof rather than describing it.
The same production fed a 360° VR cut for onsite activation and conventional 2D edits for social, from one set of assets.
Assets delivered
- Content production and distribution strategy
- 360° VR and 2D videos
- Social media content
- Still photography
- Event activation
