The Great Northern Catskills of Greene County
Little Things Greater
Little Things Greater
How we help visitors enjoy the little things
The work
- The Challenge
Workshop’s goal for 2020 was to build upon the campaign theme of “GOAT,” Greatest-Of-All-Time in Greene County, established in 2019 — showcasing the greatest-of-all-time experiences available in the region by highlighting exciting events, lodging properties, dining options and top attractions.
- The Solution
Workshop created a holistic strategic campaign called “Little Things Greater,” that focused on “the little things,” such as long weekends with friends or exploring new towns with family — reminding the audience that those “things” weren’t so little after all.
- The Results
Through launching the “Little Things Greater” campaign — year to date as of October 9, 2020 — we’ve seen a significant increase in website visitors and tourism to the region.
- 46%
- Increase in website visitation
- 39%
- Growth in organic visitors
The little things, made greater
The campaign ran on the small moments visitors actually remember — a long weekend, a new town, an unhurried morning — and made the case that they add up to something bigger.
It carried across print, digital and video, with the region’s own events, lodging and dining doing the selling.
Assets delivered
- Integrated campaign strategy
- Creative concept and design
- Print and digital advertising
- Video production
- Social media content
