Driving visits, bookings & spend

CIE Tours

The Challenge: CIE Tours wanted more bookings from the same media budget. Tracking counted clicks rather than the quote requests and calls that become bookings.
The Solution: We rebuilt Google Search, Performance Max, and AI Max, plus a Meta funnel staged from awareness to conversion. Tracking now counts quote requests and calls, and budget moves each week to the ads producing them.
The Results: The same budget produces more conversions, cheaper leads, and a bigger audience. Figures compare H1 2026 with H1 2025.

+33%: conversions, year on year
+61%: leads, year on year
-10%: cost per lead, year on year
2x: paid social audience size

Driving visits,
bookings & spend

People plan travel months before they book. We build campaigns around that pattern — inspiration early, offers in the booking window — and move budget every week to what’s actually producing enquiries, bookings, and visits.

What it does for the budget

Seasonal planning: Campaigns follow the client's seasons, events, and booking windows.
Weekly budget moves: Spend shifts each week to the ads that are working.
Fresh ads: Ads are refreshed on a schedule and tested against each other.
Booking and visit measurement: Measured on enquiries, bookings, and arrivals. For US destinations, visitor spending is measured in Compass.