Brewery Ommegang
Raising a Glass at Brewery Ommegang
Raising a Glass at Brewery Ommegang
How we got people buzzed about beer
The work
- The Challenge
Position the Brewery as a destination, and create a buzz around it to drive consumer engagement.
- The Solution
We engineered an opportunity for Brewery Ommegang to drive traffic to its microsite and to its tasting room and concert grounds using influencers and engaging multi-platform content.
- The Results
An award-winning content series that blends engaging stories, jaw-dropping photos and an eye-popping microsite designed to drive traffic and awareness of the Ommegang brand. This original, highly shareable content appeals to casual travelers and beer enthusiasts alike.
A brewery worth the drive
Ommegang’s tasting room and concert grounds were the story, so the content was made on site — the brew floor, the glass, the crowd — rather than in a studio.
Influencers carried it outward while the microsite gave every piece somewhere to land.
Assets delivered
- Multi-platform content series
- Influencer partnerships
- Microsite design and build
- Still photography
- Video production
